Our Company

Ethica Strategies was built on a belief: organizations advancing data privacy, ethical AI, and social impact deserve the same caliber of leadership and innovation as any VC-backed unicorn.

Meet Tricia Mills – Founder & Principal

A seasoned executive with 25+ years in tech, Tricia has:

  • Built and sold a successful educational technology company

  • Led engineering through a startup acquihire

  • Scaled global teams at Fortune 500 companies Expedia and Pinterest

  • Worked across cloud, ML, e-commerce, civic tech, SEO, and more

She holds a CS degree from UIUC, certifications in Applied Generative AI (MIT) and Agile Product Development, and brings deep expertise in team building, coaching, infrastructure governance, and high-stakes problem solving.

Tricia works seamlessly across roles and functions—from founders and engineers to HR and ops—to help organizations thrive.

« Testimonials »

  • "Trish is an effective communicator who provides constructive feedback and engages meaningfully with executive leadership to articulate priorities and strategies for delivery. I would gladly work with Trish again—she is an outstanding leader.”

    Coburn Watson, Managing VP, Cloud Platforms at Capital One, former VP of Infrastructure at Pinterest and Netflix

  • Pamela Clevenger, Manager of Product Data Science at Grammarly

    "Watching Trish turn ambiguity into direction was incredible. She created an environment where cross-functional collaboration just flowed naturally, making it easy for us to stay aligned and deliver on some pretty big milestones. Her strategic mindset and clear communication kept everything moving smoothly. She gives her all to the problems she is working on and to the people she works with, and that makes her a great leader.”

    Pamela Clevenger, Manager of Product Data Science at Grammarly

  • Chris George, VP and CFO at Nike

    "Trish's partnership with Finance (both directly and in the way she led her teams) played a key role in helping the company realize significant efficiencies and cost savings in one of our largest, most strategic cost areas (cloud computing and infrastructure). I’d be happy to work with her again in the future."

    Chris George, VP and CFO at Nike

  • Sekou Doumbouya, Senior Staff Cloud Systems Engineer at Pinterest, formerly Quip and Oracle

    "It was a masterclass in leadership to see her guide such a large, dynamic group, helping us expand our perspectives and find fresh, well-rounded approaches to our work. The frameworks and processes she introduced were so effective that, to this day, my colleagues and I still draw on what we learned from her. Trish’s mentorship and coaching were fundamental to my growth, providing a supportive and joyful environment that made me proud of our achievements together. I feel incredibly fortunate to have worked with Trish.”

    Sekou Doumbouya, Senior Staff Cloud Systems Engineer at Pinterest, formerly Quip and Oracle

  • Debra Woods, Accreditation Specialist for DEAC, former Director at FDA

    "Tricia possesses a unique ability to identify challenges and establish clear strategies to address them. Her combination of technical expertise and strategic insight makes her a valuable asset to any startup looking to navigate the complexities of growth and innovation.”

    Debra Woods, Accreditation Specialist for DEAC, former Director at FDA and Walter Reed Army Inst. of Research